Effective Date: 6/2/2025

At Armstrong Limited (“we,” “us,” or “our”), protecting your privacy and personal data is a top priority. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, auction platform, and related services (collectively, the “Services”). By accessing or using our Services, you consent to the practices described in this policy.

When you register, bid, or otherwise interact with our Services, you may provide:

• Account Information: Name, email address, password, phone number, billing and mailing addresses.

• Payment Information: Credit/debit card details, bank account information, or mobile money credentials for processing payments.

• Identification Documents: Scanned ID or company registration documents, if required for verification.

• Communication Data: Emails, messages, or other communications you send to us.

• Profile Details: Profile photo, company name, position, or other optional profile fields.

We collect certain data automatically:

• Usage Data: Pages visited, features used, dates/times of access, clickstream data.

• Technical Data: IP address, browser type and version, operating system, device type/model, screen resolution.

• Cookies & Similar Technologies: We use cookies, web beacons, and local storage to enhance functionality, remember preferences, and analyze site performance.

We use both personal and non-personal information to:

1. Provide & Improve Services:

   • Process registrations, bids, payments, refunds, and user support.

   • Facilitate auctions—listing items, accepting bids, declaring winners, and handling post-auction logistics.

   • Send transaction confirmations, invoices, bidding notifications, and customer service communications.

2. Enhance User Experience:

   • Remember your preferences (language, country, auction categories).

   • Provide personalized content, targeted promotions, and relevant recommendations.

3. Security & Compliance:

   • Authenticate and verify accounts to prevent fraud, unauthorized access, and money laundering.

   • Monitor suspicious activity and enforce our Terms of Service.

   • Comply with legal obligations, court orders, tax requirements, or law enforcement requests.

4. Analytics & Improvements:

   • Analyze traffic patterns, feature usage, and performance metrics to optimize our platform.

   • Conduct A/B testing, surveys, and feedback collection to enhance functionality.

5. Marketing & Communications:

   • Send promotional materials, newsletters, and special offers (you can opt out at any time).

   • Notify you of upcoming auctions, new services, and platform updates.

• What Are Cookies? Small text files stored on your device to remember information and improve site performance.

• How We Use Them:

  • Essential Cookies: Required for core platform functionality—account login, shopping cart, payment processing.

  • Performance Cookies: Collect anonymized usage data, page load times, and error reports to optimize user experience.

  • Functional Cookies: Remember language preferences, timezone, and customized settings.

  • Marketing Cookies: Track engagement with promotional emails and third-party advertising campaigns.

You can manage or disable cookies via your browser settings. Note that disabling certain cookies may impact the Services’ functionality.

We do not sell, rent, or lease your personal information to third parties. We may share data in these circumstances:

1. Service Providers & Partners:

   • Payment processors, shipping companies, auction platform integrators, and IT/security vendors—strictly under confidentiality agreements.

   • Analytics and marketing partners for anonymized data aggregation (no personally identifiable information).

2. Transaction-Related Disclosures:

   • When you buy or sell an item, we share your name, contact details, and shipping information with the counterparty to facilitate order fulfillment.

3. Legal & Regulatory Compliance:

   • To comply with applicable laws, court orders, or government requests.

   • To protect Armstrong Limited’s rights, property, or safety, or that of our users or others.

4. Business Transfers:

   • In connection with a merger, acquisition, asset sale, or reorganization, your information may be part of the transferred assets. We will notify you of any change in ownership or control of your personal data.

We implement robust technical, administrative, and physical safeguards to protect your data, including:

• Encryption: SSL/TLS encryption for data in transit.

• Secure Storage: Firewalls, intrusion detection systems, and restricted-access servers.

• Access Controls: Role-based access limitations for employees and service providers.

• Regular Audits: Periodic security assessments, vulnerability scanning, and penetration tests.

While we strive to secure your data, no system is completely impervious. We cannot guarantee absolute security, but we will promptly notify you and relevant authorities in the event of a data breach.

We retain your personal information only as long as necessary to:

• Fulfill the purposes outlined in this policy (e.g., account maintenance, transactional records).

• Comply with legal, regulatory, or tax obligations (often up to 7 years, depending on local laws).

• Resolve disputes, enforce our agreements, and prevent fraud.

Once data is no longer needed, we delete or anonymize it in a secure manner.

Depending on your jurisdiction, you have the right to:

1. Access & Portability:

   • Request a copy of the personal information we hold about you in a commonly used, machine-readable format.

2. Correction:

   • Update or correct inaccurate or incomplete personal data in your account settings.

3. Deletion (“Right to Be Forgotten”):

   • Request the deletion of your personal data, subject to legal or contractual retention requirements.

4. Restriction & Objection to Processing:

   • Restrict processing or object to certain uses of your personal data.

5. Opt-Out of Marketing:

   • Unsubscribe from promotional emails via the “unsubscribe” link or by contacting support.

6. Withdraw Consent:

   • Withdraw consent for data processing where consent is the legal basis, without affecting prior processing.

To exercise any of these rights, please contact us at the details below. We will respond within legally mandated timeframes (usually 30 days).

Our Services may contain links to external websites or integrate third-party tools (e.g., payment gateways, embedded maps). We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before sharing personal data.

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personally identifiable information from minors. If we become aware that data from a minor has been collected, we will promptly delete it.

Your data may be processed or stored in countries outside your residence, including Uganda. Those countries may have different data protection laws. We take appropriate measures (e.g., Standard Contractual Clauses) to ensure your data remains protected in accordance with this policy and applicable regulations.

We may update this policy periodically to reflect changes in our data practices or legal requirements. We will post the revised policy on our website with an updated “Effective Date.” Continued use of our Services after changes indicates your acceptance of the updated policy.

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact:

Armstrong Limited
Buganda Road Flats, Block 660, 2nd Floor, Flat H
P.O. Box 12763, Kampala, Uganda
Phone: +256 772 534 624 | +256 393 241 171 | +256 784 121 022 | +256 700 383 340
Email: info@armstrongug.com

By using Armstrong Limited’s Services, you acknowledge that you have read, understood, and agreed to this Privacy Policy.